Toluna’s business model is very similar to its competitors. You will essentially get paid a nominal amount of money for your completion of surveys which help companies learn about their market. To date, the company that has the most efficient model for “reward earning” is Swagbucks.
It’s easier to have a variety of activities to take part in to earn points than to just do surveys, and Swagbucks does provide that.
Toluna is one of the longest running survey companies out there. They have a very well-designed website and signing up was quite easy and quick.
I did some digging around the website and wrote this review on Toluna. Hopefully, it’ll give you a good idea on whether doing surveys with this company is worth your time or not.
Overall Rank: 2.5 out of 5.0
What is Toluna? How does it work?
The currency that Toluna deals in is simply called points. Points can be redeemed for real money via PayPal or for gift cards. See below for a picture of all a screenshot of all the available gift cards.
I got 500 points just for signing up, which seemed like a lot.
But as you can see, that’s 1/130 of a $20 PayPal payout. Or $0.15. Still, free money, so I guess it’s not all bad.
Surveys will be offered to you in a variety of categories. When I first signed up they were mostly in the category of “lifestyle”, but they are actually quite varied. There is also Home and Garden, “Other” and internet.
Once you complete their “profile surveys” they will cater your survey offers to better suit your interests.
I commend them for optimizing the right surveys for you on the front-end instead of providing time-wasting qualification surveys before every survey.
Some good things about Toluna
The user interface is very professional and easy to use. I’ve never been on the “dashboard” area before but I was able to navigate to all the necessary areas easily and intuitively.
I signed up and within a minute I was able to do my first survey. There seemed to be a lot of surveys available to do, and not a lot of screening questions before I could start them. When I started out I had 17500 points available to me as long as I took the surveys. That’s about 4 hours of surveying if the survey was on average 2500 points each.
This is all very important because surveys already take up a lot of time (more than they are worth, in my opinion), so every second saved in a huge bonus. If you are really into taking surveys, Toluna does a great job of giving you enough of them.
I really like the idea of the profile surveys. You actually get points for them, about 100 points per category.
Toluna does an overall great job at presentation and ease of use.
Some not so good things about Toluna
While everything is great to look at and easy to use, the actually productivity of your time on the website is lacking.
I did a bit of basic math to see how far your time goes on Toluna:
Surveys on average offer 2500 points for about half an hour of your time. It seems to be on the high end of points earned, but like I mentioned earlier, if you go to the rewards center you will quickly notice that the conversion rate for points to dollars is actually lower than the industry average.
If you only did 2500-point surveys then you would have to do 26 of these surveys to get a $20 PayPal payout. With each survey taking approximately 30 minutes of your time, that is 13 hours to make 20 dollars. That’s $1.53/hour.
This has always been my main gripe with survey companies. The payouts are atrocious. I love that word, it just sounds so horrible.
A part-time job or a new hobby like exercising might be a better use of your time.
Upon reviewing more of these kinds of survey companies, I’m starting to think they are designed for retired senior citizens that need something to do while they watch T. V or for people that take very long public transport commutes. Who knows.
With the amount of time it takes to complete them, I would definitely much rather be doing something I enjoy or learning a new skill.
As far as survey companies go, Toluna reward ratios are among the lowest.
They seemed to have put a lot of work into their website infrastructure and design and not to optimizing payouts.
If you are the rare breed that actually enjoys doing surveys though, you will have plenty to pick from including “profile surveys”. You’ll also be doing a lot of them to be able to redeem anything of value. I would not recommend spending time doing surveys from Toluna unless you are truly a survey-doing junkie.
As far as survey companies go, I definitely recommend Swagbucks. They have a great referral program, and also a variety of high-earning (compared to Toluna) activities that you can take part in.
If you want to go another direction with your side gigs, like embarking on an entrepreneurial route, where you will learn everything that is required to be an online business person, then start a free account at my number one recommended school for online education.
My opinion has always been that spare time can be best used to invest in learning so that our future time will be worth much more.
Time spent doing surveys only serves to benefit the companies which designed the survey, as they are getting valuable information on how to market products for you.
Let me know in the comments below what you think of Toluna! What are your experience with survey companies like? Do you enjoy doing surveys? I would love to hear from you!